For every small and medium-sized business SEO is the best tool to regard because it has a significant impact on your enterprise and increases Brand Awareness. Being the final destination of your audience’s research can be difficult if you are a beginner in digital marketing strategies and keyword locating techniques. But using traditional methods instead is not going to help either. For a recently established website, this SEO checklist can be your go-to help to take care of your daily SEO tasks list.
For making your site more reliable, and less annoying through constant traditional ads, you should consider the following Daily SEO Checklist for Website to keep in mind your daily tasks for more effective marketing, to make your site better. Head down, read, and start making your strategies accordingly!!
Here’s a Daily SEO Checklist for Website To Help You Get Started
- Monitor google search console –
Google Search Console, a free platform by Google which helps you with monitoring and optimizing the organic presence of your website, is a valuable resource for website owners, webmasters, marketing professionals, and many more.
All online businesses should have google search consoles as their go-to tool for their website performance, analytics, and announcing to google your presence on the digital platform for registration. It also provides complete information on traffic, from web searches made by your potential customers.
This tool also gives an advantage of knowing any issues on your site as google fires any issues your way that indicate any red flags on your website. For beginners, this tool will help understand your SEO rankings for your brand new website giving you suggestions as to how to increase your website rankings. It will also give you an advantage with the keyword research and suggestions to how your target audience is looking for their queries.
For keeping an account on your site’s SEO, monitoring the ranking of your site is very important. All you have to do is set up your Google Search Console account and verify your business with the “verify ownership” option available there. It will help you register your site on google index easily to get your website recognized more often. You just have to follow a step-by-step procedure with which it leads you.
- Monitor google analytics –
Get a clear report of your success in your SEO operations from this web analytics service provided by Google. Anyone who has a google account can access this google marketing software to measure the success rate by just setting it up.
Your success rate can be seen by tracking the website performance and insights into how many visitors have been to the website and how many of them left without going in further. The tool can also track where the majority of the visitors have been coming from, that is, the source of the audience. It also helps you track the success of all the marketing campaigns and other activities you have organized on your website.
Every small and medium-sized business seeks this help from the Google Analytics Software to maintain the record of the visitor’s navigation path and other occurrences on their website and see the progress of the campaigns. Such data is very useful to measure marketing effectiveness.
You can also set up Google Analytics for your WordPress.
- Monitor website speed –
Your website matters the most and is the base for your SEO marketing techniques. It’s the major thing that will either annoy the users or take them further into your website.
The slow loading page will surely irritate the users and drive them away, which will decrease the SEO of your website, and increase the bounce rate. It also shows the untrustworthiness of your website in your potential buyer’s opinion.
For that not to happen you can get rid of unnecessary items like plugins that are occupying a lot of complex actions on your site and slowing it down. Replacing just one effective plugin with several ineffective ones can increase the speed of your website by 1-2 seconds!!
- A data observation by raddinteractive shows that for pages that take 1 to 3 seconds to load, the probability of the viewer bouncing is about 32% percent. Increase your load time to 5 seconds and that probably increases to a 90% bounce rate!
- There’s another very well-known tool Ubersuggest that helps in not only knowing the keyword frequency value but also gives you an insight into what the competitor’s keywords are.
- The final and most important tool SEMRush helps in knowing the competitors and also allows you to research the new set of keywords through the competitor’s URL or simply research what keywords are frequently being used by your audience.
- Optimize existing content –
You have tried coming up with new and unique content every time your blog or other articles goes up for publishing. But looking back on what’s already done or is ready for you isn’t a bad thing. In fact, it will benefit you! Improvise what’s left behind untouched and use the improvisation to your benefit.
There must be many blogs on your website already. To Identify which ones are the least performing you can use Google search console analytics to track which ones are lacking performance and not maintaining a rank. Your existing blogs/articles on your website can be improvised by these simple steps –
- Blogs or any kind of write-up should be visually appealing and shouldn’t make the users lose interest.
- Update image descriptions, and relevant keywords through quick research of the existing trend of keywords that are most used by your target audience
- Do research on your subject topic for finding whether anything is incomplete. Your blog subjects could have missed out on something that is relevant and important thus not giving what users want and they can quit your blog.
Continue optimizing this way for all the blogs that are 100% worth attracting everyone’s attention but are lacking some key attributes that are not being met due to neglect.
- Check website errors –
According to the data research posted by hubspot.com, 76% of consumers just want a website to make it easy to find things. In this scenario, if your website has errors and is not functioning properly for some reason, you will be disappointing a lot of users who had hoped they would find what they were looking for without any hassle. This obviously increases your website’s bounce rate because people don’t wait for the fix, they find another way to keep getting results.
People visited your website in the first place because they found it easy to reach you. Don’t let your reputation as a clean & good website vanish away so quickly with your conversions. There are many ways to check website errors that many marketers already know.
For example, using HTML can help you check broken links or other HTML errors on your page. Cascading Style Sheets (CSS) checks for missing background graphics and broken import statements that your page might have. Similarly, Google Webmaster helps identify the page or links with errors, meta tags that are duplicated, pages with missing or too short titles, and much more.
- Monitor keyword rankings –
Monitoring Keyword Ranking assists in tracking the Search Engine Results Page (SERP) or also known as position tracking, which helps us to know how our website ranks for a specific set of keywords. Tracking your keyword ranking helps you understand whether your current keyword strategy is effective or not. It helps you act on new keyword strategies you would have ready to implement if there’s a sudden rank drop. That’s why constantly monitoring the rankings is very important.
Monitoring your keyword rankings also gives the advantage of looking at the current set of searches people are using to search their queries. It can help you see the difference in ranking over a period of time which helps you compare your earlier strategies to your current ones. There are many ways of checking your website rankings online through many well-known tolls that all the web marketers would’ve heard of.
For example, there’s is Google Search Console that shows the exact rankings of your website, through a detailed performance report. This report shows an exact interpretation of the keywords that are high-performing and which are not.
In conclusion, using all these items as Daily SEO Checklist for Website will help enhance the use of SEO in your digital marketing strategies a bit easily and quickly. These free SEO checklists are helping people to find you instead of the other way around which generally happens in an outbound marketing service where you reach out to people regardless if they want to be reached. People will seek you through their research helping you grow your business without reaching out.
The other traditional marketing methods do help but are not as effective as SEO does with lead and traffic generation. You are marketing, but digitally. Whereas conventional marketing goals like generating ads, physical campaigns, and banners annoy people a lot, your website in contrast will not give out the same negative impact. You are advertising but not this annoyingly! In this case, being up-to-date with this SEO Checklist will help your users seek you faster. Do Maintain a constant update with this SEO Checklist and be ready for any changes that will be required to be done.
Want to know how to avoid Rank Drop after a Website Redesign? Head here to read.